Database Marketing – Analyst
- Employment Type
- Hospitality, I.T/AV&DEV, Leadership
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
This position is responsible for providing corporate analysis working with the database marketing departments in the administration and in the development of casino marketing programs. The corporate analysis position will assist each property’s marketing teams to ensure they reach their financial goals. Provide analysis of current customer data segmentation methods and provide insight for strategic decision making for short and long-term growth.
Monarch Casino & Resort, Inc. (MCRI), is publicly traded and the parent company of Atlantis. Atlantis has been recognized by Forbes as one of America’s Best Mid-size Employers. Atlantis is recommended by Forbes Travel Guide with a Four Star Spa. Atlantis is rated by AAA as a Four Diamond resort; less than five percent of the nearly 31,000 properties approved by AAA achieve this Four Diamond designation. The Steakhouse and Bistro Napa restaurants at Atlantis are recommended by Forbes Travel Guide and consistently receive the highest ratings by TripAdvisor. Since 2000 Atlantis Steakhouse and Bistro Napa restaurants at Atlantis have received the Award of Excellence from Wine Spectator.
•Utilize knowledge of Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop the queries and procedures for extracting and communicating required information
•Manage database marketing expenditures to ensure that all projects are performed within the budgeted guidelines.
•Prepare and standardize department financial reporting.
•Develop and implement strategies to effectively segment the existing database and streamline player data collection.
•Provide analysis of customer spend and trends as needed for forecast and budgeting
•Provide corporate analysis of player and marketing demographic information to develop long-term strategies.
•Assist in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino.
•Develops and maintains policies, procedures and standards relating to database management.
•Capture and perform data analysis within player tracking to monitor performance.
•Develop strategic use of existing information process and evaluates potential uses of new processes.
•Provide pre and post campaign analysis from campaigns to determine effectiveness and revenue generating impact.
•Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern.
•Responsible for the strict adherences to Compliance policies, internal control procedures and the Casino’s policies and procedures.
Gaming Industry Experience is Preferred
•Comprehensive knowledge of all Microsoft Office Professional software applications, including but not limited to Microsoft SQL Server, Access, and Excel
•Knowledge and experience with Slot Player Tracking, Casino Management and Casino marketing systems.
•Practical knowledge in accumulating and integrating data for use in report software, spreadsheets, graphs and flow charts.
•Proven experience in the use of computer systems including database systems, software, data retrieval methodologies and quantitative analysis.
•Ability to maintain strict confidentiality of classified information.
•Proven analytical and problem-solving abilities.
•Strong customer service orientation.
•Experience at working both independently and in a team-oriented, collaborative environment is essential.
•Strong written and oral communication skills and interpersonal skills.
•Enthusiasm and positive attitude.
•3+ years casino related work experience and/or training with a college degree in Marketing, Database, or Development preferred. Combination experience and education will be considered.