Job Description

Job LocationsUS-NV-RENO
ID
2022-16917
Employment Type
Full-Time
Subdivision
General Administration, Marketing

Overview

The Digital Marketing Specialist will have a variety of tasks associated with email templates, web design/development, display ad creation and design, SEO, Social Media integration, and online tracking tools. The successful candidate will have knowledge of web, design/graphics, social media experience, and an ability to balance creative and analytical skills

Responsibilities

  • Responsible for design, content and layout for website.
  • Responsible for monthly digital asset tracking and reporting.
  • Analyze digital data to draw key recommendations around website optimization.
  • Assist in agreements with digital venders based on our approved budget.
  • Responsible for developing and implementing marketing strategies. This might include blogging, creating social media profiles, assisting with posts and responding to followers.
  • Manages the creation of copy, images, and content for digital assets:
    • Creation of content which aligns with brand standards
    • Develop and deliver social media optimization (SMO).
    • Stay current with digital trends and best practices.
    • Review and approve content on a daily basis.
    • Creating and managing monthly promotions.
  • Assist in preparing reports –
    • Compile data and results from digital marketing campaigns/events
  • Assist with internal/external media scheduling i.e. janus/marquee
  • Assist with online initiatives that create brand awareness
  • Upload events to websites for SEO efforts
  • Manage travel related sites for consistent, up to date content and promotions and look for new opportunities within the medium.
  • Manage and respond to guest reviews on third party platforms
  • Assist with confirmation and waitlist email implementation and execution
  • Assist with SMS program (mobilestorm) and EPG Text Club
  • Traffic online display ads
    • Stay current with all digital marketing and social media trends and best practices.
    • Research opportunities for new social marketing platforms and select adapt current process to fit client needs.

Qualifications

  • 2-3 years digital marketing and web design experience.
  • Must have a strong understanding of UI, cross-browser compatibility, general web functions and standards. Web Programming Skills, E-Commerce, Computer literate with experience in MS Office and strong Excel skills.
  • Experience in Adobe suite; Photoshop, InDesign, Acrobat, Illustration, Premiere, Dream Weaver.
  • Must be organized, detail-oriented, and ability to prioritize.
  • Strong communication skills required equally for oral, written and visual presentations.
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