Director of Casino Marketing

ID

2023-17631

Employment Type

Full-Time

Subdivision

General Administration, Hotel, Leadership

The incumbent’s primary responsibility is to oversee and manage all functions related to Casino Marketing, Database Marketing, Club Monarch, and Special Events for maximum effectiveness impacting the financial and success of the property. The Director of Casino Marketing, as with all members of Monarch Properties, provides excellent customer service to all, conducts herself/himself in a manner that demonstrates consistent initiative, professionalism, and integrity, and exercises confidentiality in the appropriate areas of his/her performance. The incumbent shares in the Atlantis Casino Resort Spa support of the company’s Vision, Mission, and Values, and consistently performs all functions in a fashion that inspires and motivates others to actively pursue them. As part of the leadership team, role models the expected behaviors of service, proactive-positive attitude, teamwork, and accountability. Engenders trust in others and develops credible relationships at all levels.

• Implement creative, unique, and profitable casino offers, promotions, and events for players.
• Develop, implement, and be responsible for the timeliness of all direct marketing mail, offers, campaigns and promotions, and execution of special events.
• Develop, implement, and monitor effective and competitive strategic marketing plans to successfully reach short and long-term annual goals.
• Work closely with gaming leadership to institute player programs that drive incremental trips.
• Develop and manage casino marketing budget, and promotional activities to increase revenue opportunities.
• Experienced to identify, evaluate and implement technology related to casino marketing initiatives for process improvement and increased player engagement.
• Direct and provide leadership to operations - Casino Marketing, Players’ club services, Special Events, and Database Marketing Teams.
• Coordinates with appropriate department directors to ensure marketing of events is timely to maximize impact.
• Communicate consistently and effectively all promotional events and offers to ensure teams are executing their responsibilities and communicating information to guests.
• Performs other incidental and related duties as required and assigned.

• 5 years minimum of Casino Marketing experience required to be considered for the position.
• Bachelor’s Degree in Marketing, Hotel Administration (Casino emphasis), or a related field - equivalent in education/experience is required.
• Knowledge of casino management systems (i.e. Patron Management, SQL) and advanced Excel, Player Development, Game Theory, etc.
• Excellent writing and communication skills.
• Facility with reporting and analysis programs.

• NV Gaming Registration